Understanding the difference between product-centric vs. solution-centric approaches will ensure you're choosing the best path for your business.
As a business owner, creating demand is always on your mind. One of the most efficient ways to do that is to understand who your customer is and what their thought process is when making a purchase decision.
Learn how to use the buyer journey to communicate with your customers, build trust and provide them with valuable information they need.
Need a way to discover, classify, organize and use customer needs to grow a business? Learn more about the Jobs-To-Be-Done Framework.
Find out what a buyer persona is and why all inbound marketing experts are saying it’s a must-have.
“Any paying customer is a good customer”. Well, not exactly. There’s a world of difference between an ideal client, and a less ideal one. It’s time to direct your efforts and resources to your ideal customer profile - and here’s why.
Want to attract more customers? Think about your message-market-fit, not just the product. Create more demand and increase sales in five steps.
